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Pop star Nelly Furtado is not the first major-label musician to start her own label, but she is one of the few to do it with an indie. Furtado is launching Nelstar in cooperation with the Canadian independent label group Last Gang Labels.

The Toronto-based electro-dance band Fritz Helder & the Phantoms is the first act signed to Nelstar and will release its debut album July 7.

"Nelly just wasn’t that interested in doing a OneRepublic/Timbaland type of thing," says Chris Taylor, president of Last Gang and Furtado’s longtime attorney. "She’s an independent spirit, and she wants to make sure we build the band at the right pace. It’s also very important to launch a band with indie branding behind them and be able to build them brick by brick."

Taylor points out that Furtado has close ties to the band, noting that two members are her backup dancers.

Furtado says she never considered introducing the Nelstar imprint via her label, Interscope.

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